Wholesaling refers to purchasing in bulk in order to sell in smaller amounts to businesses, retailers, or consumers for a profit. Simple Definition The wholesaler functions as an intermediary between the manufacturer and retailer. They do not deal with a single unit but with bulk purchases. How Wholesaling Is Done 1. **Bulk Purchase Obtain goods directly from the manufacturer at a discounted price. 2. **Inventory Management Stock products in a storage area such as a warehouse. 3. **Supply to RetailersOffer goods to shops or businesses at an elevated price. 4. Generate Profit Make money on the price disparity. Example Scenario Consider that you purchase 100 copies of a notebook for ₹20 each from a manufacturer. Selling them to shop owners at ₹30 per unit. Profit made = ₹10 per notebook. Types of Wholesaling - **Merchandise Wholesaling** – Includes garments, electronic items, stationery, etc. - **Real Estate Wholesaling** – Discover undervalued properties and make deals with purchasers.Online Wholesaling** – Offers bulk products via websites such as Amazon and Flipkart.